THE must-have handbook for media professionals, journalists and students, Media 08 features unrivalled media analysis, plus more than 14,000 up-to-date key contacts making up today's media arena.
Now split into two sections, the handbook still contains all the 'Traditional' media listings, but now incorporates a fresh 'New Media' section cataloguing an entirely new range of contacts, including software publishers, online publishers, digital media planners and buyers. The two divisions help establish where the boundaries are being drawn in the constantly shifting media landscape.
Ever relevant, this insightful guide additionally focuses on how to survive as a media worker, or student looking to get into a rapidly changing industry.
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